Back to School, Back to Business
As we step into the first week of September, there’s a familiar feeling in the air. It’s back-to-school season, a time that takes us back to our childhoods when new beginnings were marked by fresh notebooks and the excitement of a new school year. Even as adults, this time of year carries that same sense of renewal and focus.
While the summer months are often a break in business, that’s rarely the case in advertising. With retail clients gearing up for the holiday season, we’re knee-deep in planning and execution. Yet, there’s something about September that feels like a reset button, a time to refocus and get back to work with a renewed sense of purpose.
“...there’s something about September that feels like a reset button...”
This isn’t just a coincidence. The routines and rhythms we established as kids—like the annual transition from the lazy days of summer to the structure of the school year—continue to influence how we approach our work today. September feels like a marker in time, a natural point to reassess our goals and double down on our efforts as we head into the final stretch of the year.
So, as we dive into this busy season, let’s sharpen our pencils and embrace that back-to-school mindset!