Unifying a Global Rebrand:
How Triptent Helped KPMG Align
& Activate Its New Identity
The Challenge:
Aligning Divisions Under One Global Brand
Following a two-year global rebrand, KPMG needed to overhaul marketing assets across divisions—Advisory, Audit, M&A, Technology, BLC, Tax, ESG, and Managed Services. Each business unit operated independently, with its own P&L, agency partners, and unique audience needs—making consistency a challenge. The task was not only to update visuals but to transform messaging, campaigns, and experiences while aligning with KPMG’s bold new global identity.
Our Solution:
The Glue That Held It All Together
Triptent became the central hub connecting KPMG’s divisions, creating a streamlined structure to track, align, and elevate marketing efforts across business units. Acting as both strategic partner and production powerhouse, we helped each division translate the new brand guidelines into custom campaigns—while laddering up to KPMG’s global vision.We delivered:
+Messaging & Tone of Voice tailored to each business unit
+Campaign Concepts & Digital Ads
+Website Copy & E-Books
+Social & Video Content
+Experiential & Event Marketing
+Retailer & Partner Co-Op Assets
+Radio & Podcast Sponsorships
The RESULTS:
A Unified Brand, Built to Scale
By acting as the glue between KPMG’s divisions, Triptent helped transform the rebrand into a unified, scalable marketing machine.
With Triptent’s support, KPMG activated its rebrand across all divisions—faster and more efficiently than internal teams could alone. Our shared dashboard allowed teams to collaborate, share best practices, and streamline production—turning a fragmented process into a coordinated rollout.
“It has been a wonderful collaborative effort and the results are fabulous!”