Disrupting the Diaper
Industry: Building Believe Baby
from the Ground Up
The Challenge:
Breaking Through in an Oversaturated Market
At one of the most exciting—yet overwhelming—times in a parent’s journey, diapers are a necessity. Believe Diapers set out to create not just a premium, eco-friendly diaper, but a brand with purpose, built on sustainability and social impact. Competing against legacy brands and celebrity-backed newcomers, they needed a full-service partner to bring their vision to life.
Our Solution:
A Purpose-Driven Brand from
Strategy to Execution
Triptent built Believe Baby from the ground up—from positioning and branding to web, social, and advertising—creating a modern, mission-driven identity that resonated with millennial parents. Every detail reinforced the brand’s core values:
+Sustainably Sourced, Bamboo-Based Diapers
+1-for-1 Giveback Model (donating diapers to families in need)
+Bold, Modern Visual Identity
+Messaging that Balanced Performance with Purpose
The RESULTS:
A Movement That Made an Impact
With a strong brand identity and mission, Believe Baby established itself as a challenger brand with lasting impact—and Triptent became its trusted, in-house agency partner.
+4M+ diapers and wipes donated
+628% average year-over-year growth
+Retail expansion to Amazon, Buy Buy Baby, and Bed Bath & Beyond and in 1,400 Target stores
+2.4B+ press impressions
+7.2M social impressions