Making Kohl’s Stand Out
Week After Week
The Challenge:
Keeping Things Fresh
Kohl’s has always been about great deals and driving traffic, but with a constant “always-on” media schedule, the challenge was finding a way to keep their advertising fresh, exciting, and on-brand—all while creating a sense of urgency 52 weeks a year.
They needed to communicate value without feeling cheap and keep things modern and aspirational. No easy feat, right?
Our Solution:
A Brand-Led, Trend-Driven Approach
We’ve been partnering with Kohl’s for over 10 years, helping them strike that balance between promotion and brand storytelling. How do we do it? By acting as a seamless extension of their in-house team and layering in the latest trends to make every campaign pop. Here’s what we bring to the table.
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We work hand-in-hand with Kohl’s brand and creative teams to make sure everything fits into their overall strategy.
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From fashion to home and lifestyle, we tap into what’s fresh and weave it into every ad.
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Music? Check. Voice casting? Check. Graphics? Double-check. Every production element is carefully chosen to bring the brand to life.
WHAT WE CREATE:
+Broadcast
+Brand Campaigns
+360 Content
+Digital & Social Content
+Promotional Campaigns
The RESULTS:
performance that speaks for itself
And here’s the kicker: during the ultra-competitive back-to-school season, Kohl’s had the highest ACE score of any brand—even with more ads than anyone else.
Working with Kohl’s, we’ve helped them consistently outperform industry benchmarks in:
+Brand recognition
+Good value
+Desirability
+Relevance
“While making a single piece of creative is worthy of note, creating a portfolio of high-performing ads is truly extraordinary.”