Scaling Creativity:
How Triptent Helped Pandora
Jewelry Do More with Less
The Challenge:
High Demand, Limited Resources
In 2016, Pandora Jewelry engaged Triptent for a simple task—delivering digital banner ads. What began as a short-term project evolved into a decade-long partnership, helping Pandora’s North American marketing team meet the growing demands of the world’s largest jewelry brand. With increasing pressure to do more in-house with fewer resources, they needed a partner who could deliver high-volume, high-quality assets—fast.
Our Solution:
A Nimble, Integrated Creative Team
By fully immersing ourselves in the Pandora brand, Triptent built a customized, scalable team that could pivot quickly—without the delays of a large agency. Acting as an extension of their creative and brand marketing teams, we designed workflows that allowed Pandora to focus on strategy while we executed seamlessly across markets. We delivered:
+Original Product Photography (art direction, styling, retouching)
+Campaign Adaptation & Versioning (OOH, in-store, digital, e-com, social, email, TVC end frames)
+Copywriting & Language Localization (English, US Spanish, French)
+TV & Radio Localization (editing, voiceover casting, recording)
+Custom Retailer Ad Requests (Co-Op)
+Original 360° Campaigns (concept, production, post-production)
The RESULTS:
More, Faster, and Smarter
By breaking down silos, improving speed-to-market, and maintaining brand integrity, Triptent helped Pandora do the impossible—deliver more, with less.
Triptent’s nimble approach allowed Pandora to scale production efficiently, delivering more creative assets, faster and at lower costs than an in-house team or large agency. Our partnership also helped North America gain trust from global leadership, leading to greater creative autonomy and larger budgets in the market.