“The number-one spot for television is Kohl’s “Give Joy, Get Joy” ad, which scored an ABX Index of 135 and is in the 99th percentile of 125,00 ads tested by ABX of the past five years, the firms said.”
Triptent’s new Robic line of motion control cameras is capable of millisecond accuracy up to 2500 frames per second and 105 miles per hour.
Discovery Channel Canada’s T.V. show Daily Planet, a show featuring discussions on scientific aspects of current events and innovation, took the time to swing by the studio to learn more about the Robic.
Studio Daily gives us a shout out as they dig deeper into the Robic and discussing its potential.
Ad tracking firm, Ace Metrix, found that out of 30 back-to-school ads, Kohl’s scored among the top five for effectiveness with consumers, likeability, relevance, and desire. Kohl’s ranked alongside major retailers including Microsoft, Kleenex, and Staples. Triptent once again proves that promotional, savings-driven ads can be engaging, successful and continue to break through the brand category.
Knowing that most furniture retailers rely on price and promotions alone to sell their furniture, we dug a little deeper to find out what would best motivate customers to shop. The value in inspiring a shopper to dream about the possibilities their home holds is powerful. So, we filled our messaging with everyday moments that are both real and aspirational. Ultimately, we presented the Ashley home as a place to create great life memories.
The consumers have spoken. In a study performed by ABX, Kohl’s May TV & radio ads ranked #1 among major retail brands like Target, Macy’s and Walmart.