Social Media Manager
Key Responsibilities Include:
- Create, manage and execute on day-to-day social media strategy and content calendar across all other social platforms under the guidance of an Account Director
- Schedule all social media posts across platforms, including but not limited to Instagram, Facebook, Twitter, YouTube, Pinterest, LinkedIn and TikTok
- Identify best practices and ideate on ways to bring the brand to life accordingly
- Assist in creative brief development for new social assets
- Manage production calendar for brand assets and new content needs
- Oversee community management across all social platforms, responding to and fielding comments and FAQs; actively engage with followers
- Maintain a unified brand voice across all channels and tactics
- Analyze social media content performance and provide monthly reports, detailing month-over-month results, recommendations and next steps
- Analyze market trends, digital trends and competitive landscape, providing monthly reports and recommendations
- Meet weekly with Paid Media Manager and Marketing Strategist to ensure organic content is aligned to full media ecosystem
- Assist with various account coordination tasks
Requirements:
- 2-3+ years experience in agency setting
- Bachelor’s degree in marketing, communications, advertising, business or other related field from an accredited four-year university/college
- Social media advertising experience is a must
- Excellent communication skills, including copywriting, grammar, proofreading and editing
- Must be able to monitor and respond during nights and weekends
- Knowledge of channel-specific features by platform
- An appetite for staying on top of social news to help keep the team up-to-date and strategize with Account Director on ways to leverage trends
- Attention to detail and strong organizational skills
- Excellent communication skills
- Ability to demonstrate critical and analytical thinking
- Ability to multi-task in a fast paced environment and work independently
- Ability to collaborate with various departments
- Experience with Photoshop is a major plus
- Experience using Hootsuite, Buffer, Sprout Social, or similar media management platform is a major plus
- PR experience is a major plus
If this sounds like a great fit for you, please email your resume and a brief introduction to: Careers@triptent.com
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